Running on Film: Editorial Photography with the Hasselblad XPan | Urban Running Storytelling (2026)

Let's dive into the fascinating world of editorial photography and explore a unique project that pushed the boundaries of creativity and technical skill. This story is a testament to the power of experimentation and the beauty that can emerge when we embrace limitations.

Running on Film: A Creative Challenge

The idea was simple yet intriguing: could a running sequence, captured through the lens of the deliberate and slow Hasselblad XPan, create a compelling editorial story? This question set the stage for an ambitious photo shoot, aiming to merge the dynamic energy of running with the deliberate nature of the camera.

A Technical and Creative Journey

For the photographer, this shoot represented a dual challenge. It was a technical test, trusting a recently repaired XPan with a crucial project, and a creative step towards more context-driven editorial work. The photographer wanted to capture the essence of running, a multifaceted activity, and showcase it through the unique perspective of the XPan.

Capturing Movement and Mood

The creative direction focused on sunrise, stillness, and the contrast between soft movement and hard architecture. The Barbican in London provided the perfect backdrop with its sharp lines and concrete surfaces, creating a graphic environment that complemented the panoramic film.

Technical Setup and Limitations

The setup was minimal, with just one camera, two lenses, and a single film stock. The photographer chose the XPan's 45mm lens for its ability to capture context and space, and the 90mm lens for detail and subject isolation. The limitations of the camera, such as the lack of autofocus and instant feedback, forced a commitment to the process and an acceptance of missed moments.

The Shoot at the Barbican

The early morning shoot at the Barbican was a test of patience and collaboration. The photographer and model worked together to capture the right moments, with the model repeating movements until the perfect posture and leg position were achieved. The slow pace of the camera and the need for precise timing added to the challenge.

Building the Sequence

Out of twenty frames, a few stood out and became the core of the series. The photographer aimed for a mix of context, mid-distance, and close-up images to build a narrative. The first key image captured the model in a wide contextual frame, with her shadow creating a striking contrast. The second image, a mid-distance shot, led the viewer's eye with a curved track. The third, a close-up, captured a natural, imperfect moment during the run.

Lessons Learned

Looking back, the photographer realized the importance of leaving room for improvisation. While the images largely followed the plan, there was a missed opportunity to explore motion blur, which could have added depth to the sequence. A more detailed location scout could have also saved time and reduced pressure.

The Power of Editorial Photography

This project is a reminder that editorial photography is about crafting a small narrative, a story built from several images that work together. It's a creative process that requires trust, patience, and a willingness to embrace the unexpected. Portfolio shoots like this provide a space for growth and experimentation, pushing photographers to explore new concepts and techniques.

Final Thoughts

In my opinion, this shoot showcases the beauty of embracing limitations and the power of collaboration. It's a testament to the fact that sometimes, the most interesting work emerges when we step out of our comfort zones and trust our creative instincts. So, let's keep pushing the boundaries and exploring the endless possibilities of editorial photography!

Running on Film: Editorial Photography with the Hasselblad XPan | Urban Running Storytelling (2026)

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